SYS EFFECTIVE 1 SEPTEMBER 2026

Guidelines

SYS IS FOR FASHION

Share what you wear, what you make, and the stories behind it. If it does not contribute to fashion discovery, fashion storytelling or designer discovery, it does not belong in the feed.

WHAT BELONGS HERE

Fashion reels and stories. Outfits and styling. Garments and the work behind them — sewing, tailoring, fabrics, sketches, fittings, shoots, shows. Designers’ work and its process.

WHAT DOES NOT

Nudity or sexually explicit content. Violence or gore. Hate or harassment. Drugs, weapons, gambling, scams and spam. Advertising unrelated to fashion. Anything unlawful, and anything that is not yours to post.

FASHION IS NOT THE PROBLEM

Swimwear, sleeveless, backless, bridal, fitted — legitimate fashion and editorial photography are welcome here. Context matters; explicitness does not pass as fashion.

RECREATE, NEVER COPY

Silhouettes and cuts are fair ground. Another label’s branding, prints and trademarks are not.

WHAT HAPPENS TO REPORTS

Reported content is reviewed by SYS. Content that breaks these guidelines is removed; honest mistakes are explained, repeat abuse restricts the account, and serious violations end it.